People Buy Your Why

Sure it’s great that you have a needed service or product, but people want to know more than just what you do – they want to know “why” you do it. When clients know WHY you are in business they are often more apt to frequent your business. 

Why are you in business? Why did you choose your career? Why do you get out of bed each day? If your answer is just “money” then that isn’t really the reason. Money is nothing but paper with pictures of dead presidents on it that you trade with other people. Money isn’t “why” anyone does anything. It’s what you can do with that money that makes a difference. So… WHY?

Your “higher why” inspires you to push through the humdrum or stress to provide the best possible customer service. It is what makes you unique and worthy of trust. So, do you know your “why” and do your customers know it?The answer to this “why” is the gasoline to your engine. The “why” is what powers your actions. If you forget the “why” it is easy to give in to frustrations or feelings of doubt. If your “why” is clear and consistently before you then you can overcome pretty much anything. 

“Working hard for something we don’t care about is called stress: Working hard for something we love is called passion,” wrote Simon Sinek. He also has written several books on this subject, including the bestseller “Start with Why.” Simon’s Ted talk on the subject has been viewed over 20 million times and is titled “How Great Leaders Inspire Action.”

Your “why” matters. How about take a few minutes and define your purpose today. Dig in and self-reflect on “WHY” you are doing what you do. Write out your “why” and place it somewhere so that you can see it regularly. Read this statement daily to train your brain to focus on the bigger picture. Your “why” will propel you forward.

Knowing your why and then expressing it to others makes a difference. Customers want to know WHY you are in the community and what is driving your efforts. This isn’t a mission statement – it’s a decision statement! Your why moves you and it and moves other people to action. “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe,” said Simon Sinek.