Marketing Matters

Everyone wants to grow their business, but many companies don’t have an exact plan – they just hope customers will find them. Hope is great but it isn’t a business strategy!

An effective growth plan must include advertising. Companies like Apple, Geico, or Coca-Cola have expanded for years through their branding approach. Your business can do the same. Here are 3 easy ways to get started on your plan:

1) Determine your target market. Who are your perfect clients? Reaching homeowners is different than reaching tourists or children. Identify your exact clientele and pursue them in a way that emotionally connects with them.

2) Decide on a platform to reach those exact people. Find a vehicle that positively carries your message and reinforces your message. Effective marketing is more about creating loyal fans than attracting new clients with discounted offers.

3) Deliver your brand with a simple message and deliver it with repetition. Long-term exposure creates long-term results. The more touches your brand or logo has upon your target market, the more those customers are apt to think of you when they need you.

Branding is remembering. Your plan to help people remember and use your services or buy your products doesn’t have to be complicated or difficult.